Copyright 2006 Nabil Khoury
Unfortunately, most mlm companies' network marketing training programs consist of barely motivational meetings on conference calls. Most mlm companies fail to teach their distributors the basics of marketing and communications skills. This is considered one of the major reasons for the high rate of failure in multi-level marketing programs.
Most network marketers quit, except for the leaders, who start looking for additional training and education. Hungry for success, members of the latter group end up easy prey for the current network marketing training scams.
To generate leads, these training programs sometimes use cold calling, but for the most part they use Internet marketing through pay-per-click advertising. Most network marketers are not acquainted with Internet marketing, and they fail to recognize that the sponsored links they find through search engines are, basically, advertisements. They typically offer a free report in exchange for a network marketer's information. This free report doesn't reveal usually any useful information and leaves network marketers hungry for more.
What are the characteristics of illegal network marketing training scams and how to avoid them?
1. Illegal income claims. Typically, those mlm training scams lead with hype, and they promise that by joining their educational program, network marketers are guaranteed to make a huge amount of money in their first year.
2. Fake guarantees. These training programs promise to provide a guarantee, in writing, of their illegal income claims. In addition, in order for their students to qualify for the training program's refund guarantee, they have to fulfill difficult conditions, disclosed after paying tuition; the refund policies often require the student to regularly attend personal conference calls five times per week for an entire year.
3. High fees. Network marketing training scams typically require a large, one-time fee to be paid in full in advance, which reflects the hit and run mentality.
4. No official contact information.
The marketing training Web site has no phone contact information or physical address.
5. Manipulative aggressive closing techniques
6. Presumed trainers are not known in the industry
Those programs end up taking away the money and the dream of those network marketers.
It is recommended that network marketers looking for further training thoroughly investigate the network marketing training programs in which they are interested and exercise caution in giving out their credit card information.
